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Monica Davidson’s Freelance Success

Monica-DavidsonSlashy

Hav­ing start­ed as a free­lancer and been doing so for  a cou­ple of decades now.  She runs mul­ti­ple busi­ness­es and is a film­mak­er that “makes Mon­ey!” . In the last cou­ple of decades she has nev­er been an employ­ee and has been, in her own words, been a “Slashy” all her life.  By that we mean an Writer “slash” cam­era-per­son “slash”  film­mak­er “slash” pro­duc­er “slash” direc­tor. I think you get the gist.

Humble beginnings

As a teenag­er she start­ed as a Cam­era assis­tant despite being a female but advan­taged by the fact that she was the only per­son who turned up for the role.  So the pro­duc­er some­what reluc­tant­ly took her on and her mem­o­ry of it was that she learnt to stick up for her­self and has done so ever since.  She found her­self attract­ed to the appar­ent glam­our of Direct­ing until she did a Tele-movie.  An aggres­sive­ly unpleas­ant Pro­duc­er taught her that the Direc­tor has no real pow­er.  So she swapped straight away to Producing.

Two Shot

Nowa­days she runs a few pro­duc­tion com­pa­nies one of which, is “Two shot media” which she has had since 1994.  She also start­ed anoth­er com­pa­ny called “Free­lance suc­cess” which is ded­i­cat­ed to mak­ing a lead in the Arts.   Her third com­pa­ny which she described as the one that feeds her soul — (As opposed to the more finan­cial lucra­tive ones that feed her body) is the pro­duc­tion house — “Girl­house Films”.  This com­pa­ny has recent­ly released a short film called “Les­bians on the Loose” and has a fea­ture film titled “Hand­bag” in Pro­duc­tion. Mon­i­ca has been mak­ing a liv­ing as a film­mak­er since 1993 and nowa­days her rep­u­ta­tion has kept the busi­ness flow­ing.  In her own words “mon­ey tends to find her.”.  Her bread and but­ter although is doc­u­men­taries and these sup­port her non-prof­it film mak­ing as well as the 60 free­lancers she uses to pro­duce her films and do work for her.

Freelance success

“Free­lance suc­cess” was cre­at­ed to aid peo­ple in the Arts to make a liv­ing espe­cial­ly as she found that tra­di­tion­al Busi­ness mod­els didn’t real­ly work for Cre­ative per­son­al­i­ties. Tra­di­tion­al Busi­ness mod­els, she said, were goods or ser­vice based and the ser­vice ele­ment presents as a very objec­tive idea of a Ser­vice.  Your per­son­al­i­ty and cre­ativ­i­ty which is the heart and soul of the Artist are usu­al­ly not acknowl­edged in tra­di­tion­al Busi­ness mod­els. Tra­di­tion­al Busi­ness mod­els are not per­son­al­i­ty direct­ed.   While she acknowl­edges that being “busi­ness like” in how we run our­selves is essen­tial,  tra­di­tion­al mod­els don’t real­ly work for non-con­formist cre­ative  types. “Free­lance suc­cess” is designed to devel­op busi­ness mod­els that do sup­port Cre­ative per­sons who wish to be finan­cial­ly suc­cess­ful.  “Free­lance suc­cess” went glob­al in 2006 with a five book deal and speak­ing engage­ments through­out Aus­tralia, the UK, Cana­da and the US.

Go Global

In regards to going Glob­al, Mon­i­ca sug­gest­ed, you can’t get rich here — you have to go Glob­al — even if it is from the com­fort of your own web page.  The inter­net pro­vides you with glob­al income pos­si­bil­i­ty. Remem­ber that YOU are the answer to some­one else’s prob­lem. Mak­ing loads of movies is eas­i­er now then it used to be as tech­nol­o­gy has, for exam­ple, made film pro­duc­tion more acces­si­ble Film is a Glob­al medi­um and can be wide­ly dis­trib­uted.  Sell­ing your film or script doesn’t require pro­longed pitch­es or descrip­tions.  In fact some­times short and pow­er­ful can give you a wider audi­ence then you might expect.  Writ­ers can make a for­tune over­seas because Pro­duc­tion com­pa­nies are keen to get scripts.  But don’t send unso­licit­ed scripts.  Get their inter­est first.  A phone can reach across the plan­et.  Use one.

Related posts: Arts under the Coalition
25/07/2013
By John John Haly

An interview with Renee from Movie 10 on Film Making in Australia.

Renee the Face on your Movie Ten network
Renee Brack from Movie 10 Network
Movie 10

An estab­lished print and tele­vi­sion jour­nal­ist, Renée is a famil­iar face on the MOVIE NETWORK Chan­nels.  She sat down a while back to give us a mass media per­spec­tive on our film and tele­vi­sion pro­duc­tion industries.

Starting out

She start­ed with whom she was and what she did.  Stat­ing that she start­ed in the Print indus­try, she moved around TV and film devel­op­ing a mul­ti­ple range of skills in the indus­try.  She still views her­self as amass­ing skills as she spoke about her­self still learn­ing the craft of Edit­ing film.  She has end­ed up in the Movie Net­work Chan­nel which was for her a goal in itself.  She bills her­self as a Pro­duc­er / Pre­sen­ter — Pro­duc­er first though, as the mod­el­ling aspect of pre­sent­ing is a ten­u­ous and more frag­ile career option. She spoke of grow­ing up only want­i­ng to write and did Mass com­mu­ni­ca­tion course at Mac­quar­ie.  This lead to a Print career path which began with an attempt on the “Great Aus­tralian Nov­el” and some scripting.

Chopper.

When “Hard Copy” need­ed a pre­sen­ter in which blonde hair and big boobs was a dis­ad­van­tage, she dis­cov­ered the Screen test was easy.  This led into some very inter­est­ing inter­views includ­ing a rather famous one that involved Mark ‘Chop­per’ Reed who was a small time crook with ambi­tions of becom­ing leg­endary crime fig­ure.  The inter­view includ­ed a scene with a 357 Mag­num in which Chop­per demon­strat­ed on screen how he played Russ­ian Roulette.  He sur­prised every­one when he insert­ed a bul­let, spun the cham­ber and pulled the trig­ger with the nose point­ed at his own head.  Then pro­claim­ing that it was her turn, point­ed the gun at her and pulled the trig­ger.  Suf­fi­cient to say the footage became very con­tro­ver­sial and it was a long time before a net­work would show it. ‘Chop­per’ Reed lat­er explained that if the cham­ber were over­ly oiled (which appar­ent­ly it was) then the weight of the bul­let would nor­mal­ly ensure the “spin” result­ed in the bul­let drop­ping to the bot­tom posi­tion.  She even­tu­al­ly left the pro­gram after the chief of staff altered the facts on sto­ry lead on a miss­ing child.

Making films.

She then moved on to mak­ing films and movies until in 2000 she joined the Movie Net­work Chan­nel on a part-time basis to start with and by 2001 was work­ing full-time.  She remarked that the Pay-TV indus­try is quite dif­fer­ent to the “Free-to-Air” TV.  It is often more impor­tant to be pos­i­tive and not to alien­ate users with spe­cif­ic inter­ests that actu­al­ly pay for the view­ing.  By the same token she finds that she does not have to com­pro­mise or lie about what she does so she enjoys the work she does for the Movie Net­work Channel.
She has had the oppor­tu­ni­ty to inter­view actors and film mak­ers.  This has led her to realise that Aus­tralian film mak­ers ought to con­sid­er why it is they want to do the ini­tial release here.  She sug­gest­ed think­ing about releas­ing over­seas first and then ride the wave to come back on the pub­lic­i­ty into Aus­tralia.  She com­ment­ed on the lack of insight when some releas­es in the Aus­tralian mar­ket that did not get audi­ences in on the first week were sub­se­quent­ly dropped with­out allow­ing word of mouth com­mu­ni­ca­tion gen­er­ate inter­est in the films.  She passed com­men­tary on “Aus­tralia” (the movie) and it’s pack­ag­ing.  The man­ner in which it mixed gen­res, was too long, was over­ly CGI’d and should have been pack­aged as a homage to the great Amer­i­can west­ern than as a Aussie tale.  Per­haps that may have had audi­ences appre­ci­at­ing it for what it was rather than for not fit­ting a pack­aged preconception.

Interviewing Stars perspective

Renee delved into the issue about main­tain­ing per­spec­tive when inter­view­ing stars.  She thought it impor­tant not to be star struck and not for­get that she is being a Jour­nal­ist.   She told an amus­ing tale about Simon Townsend being told by her that while he may be worth huge mon­ey to some film mak­ers, when she or any mem­ber of the pub­lic was decid­ing which movie they want­ed to see, he was only worth $15 bucks.

Lesbian Vampires.

She said in her job it was impor­tant to find the good in what­ev­er you are review­ing.  There was an exam­ple of review­ing “Les­bian Vam­pire Killers” and com­par­ing it to films like “Shane of the Dead” or “Bill and Ted’s Excel­lent Adven­ture”.  It seems that many fel­low film mak­ers have seen “Les­bian Vam­pire Killers” and despite it’s “shon­ky” name and the pre­sump­tion of  “B_gradeness”, it appar­ent­ly rates as an enjoy­able and watch­able movie.  Who’d know?  [I’ll let you know when I have seen it!]  She con­tin­ued with the impor­tance of being spe­cif­ic in your ques­tion and avoid­ing the gener­ic ques­tions. Find­ing an unusu­al angle, the impor­tance of a set vis­it, and the occa­sion­al teas­er pieces that are often treat­ed with sus­pi­cion by some stu­dios but can be indis­pens­able in gen­er­at­ing inter­est by the pub­lic. If you do get on set vis­its explore the options of an angle, that when the film releas­es, and you are allowed to screen the footage, may be some­thing noone else may have. Think about what it is in your the media you want peo­ple to have a per­spec­tive of.

Assessments of Film Sets for Success?

She com­pared that analy­sis to check­ing the suc­cess of a horse by look­ing at the sad­dle. Using exam­ples from her per­spec­tive of the set of Matrix, she said it is very dif­fi­cult to go from the set to fig­ure out what will be done in post-pro­duc­tion.  Film suc­cess has too many vari­ables.  She not­ed that Aus­tralian films, which were once seen by all, are nowa­days not viewed unless the reviews are “Very” good.  This is because of how Aus­tralian audi­ences devel­oped a mis­trust of review­ers in the ear­ly 90s.  There was a heavy affir­ma­tive action bias in the media to pos­i­tive­ly review­ing many Aus­tralian films.  After a while the pub­lic began to under­stand they were being lied to.  It’s a clas­sic “cry wolf” sto­ry.  So skep­ti­cism creeps in.  The media needs to take respon­si­bil­i­ty for the integri­ty of their reviews.

Professionalism of Actors.

Renee spoke about the con­trasts  she dis­cov­ered in inter­view­ing var­i­ous actors and of vari­a­tions in pro­fes­sion­al­ism that these actors bring to the inter­view. Mor­gan Free­man was used as an exam­ple of some­one who exhib­it­ed a com­plete­ly dif­fer­ent lev­el of pro­fes­sion­al­ism.   In par­tic­i­pat­ing in a series of inter­views with Mor­gan Free­man, dur­ing the pro­mo­tion of the film “Along came a spi­der”, she found Mor­gan so engag­ing that she began to sus­pect that he was flirt­ing with her.   It was his abil­i­ty to make  her as an inter­view­er feel spe­cial,  that she also found in oth­er high cal­i­bre actors such as Will Smith and Sylvester Stal­lone,   While the list of peo­ple who know how to inter­act at this lev­el pro­fes­sion­al­ism dur­ing an inter­view is not long,  she includes names like Nathan Phillips, Renee Zel­weger  and Aus­tralian actor, Hugh Jackman.

Documentary Making.

Renee also spoke with enthu­si­asm  about how she loved the renais­sance of doc­u­men­tary mak­ing as a release into cin­e­ma  that was  insti­gat­ed by Michael Moore’s  doc­u­men­taries about Amer­i­can cul­ture.   It is made doc­u­men­tary mak­ing a viable and com­mer­cial propo­si­tion  for film­mak­ers in the 21st cen­tu­ry.   She encour­aged film­mak­ers to be cin­e­mat­ic with doc­u­men­taries and not to fall prey to the per­cep­tion that you need to dumb things down for them to be under­stood by the pub­lic.   Instead it was bet­ter to make the films acces­si­bly smart.

Related posts: Arts under the Coalition
10/06/2013
By John Television
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